Wednesday, May 17, 2006

Blue Ocean Strategy

Blue Ocean Strategy has nothing to do with scuba diving or snorkelling, or protection of endangered species of the ocean. It is a strategy introduced to me by LIFEMOU, my running buddy. Have to give tis fellow full credits for doing so much reading (I wonder where he finds time) and the opposite of me is I dont read enuf (thats the bad side of me) We were on a flight to KK recently and while chatting he mentioned about this book that he read that introduced a very interesting strategy from a business approach.





















The strategy is all about taking advantage of developing uncontested market space that made competition irrelevant. One is to find and develop blue oceans, and the other is to exploit and protect blue oceans. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid.

We are now working out a plan to adopt the strategy into our business plans for both companies. Let see how it goes. And I may need to borrow the book from him to study the details. Hopefully this will work well and get us to the next level of making more money and high job statisfaction. LIFEMOU can then fulfill his dream of buying that AUDI A4 Turbo fast car to attract more eye candies.

Hope this will put us into the right path for my company's FY07 business roadmap.

Note: Galnexdor - you owe us a marketing analysis on whether this works in the IT industry

5 comments:

lifemou said...

pass u d book after the NB 15km run on sunday...

U will be even more amazed by the detail of the book: The Strategy Canvas..Reconstruct Market Boundaries etc..etc..

btw..Cisco Systems is mentioned as one of the example...

C-CUBE said...

TQ, bro

Carboman said...

you can cope nike's marketing strategies. make everything hip. btw most of their shoes sux!

C-CUBE said...

Nike sales n marketing strategy cud be similar to Blue Ocean. Just look at the big banners in 1U of Ruud Van Nisterooy that is facing the h/way. Incredible but one think i dont like is that it is passing the cost down to consumers and their products are not any superior. good mktg startegy but products sux!!!! Get swooshed or be swooshed....

Carboman said...

ahhhh. sounds like creating a niche market/product. nike's boing tech is niched but sux!