Tuesday, October 25, 2005

They're people who wake up at dawn to run every day
just because they love it, plan an entire weekends around playing a one-hour game
where they don't earn any money, or sets personal best and never tell a soul.
They're everyday athletes. Just like you

FOR THE LOVE OF...........

New Balance Athletic Shoe, Inc. launches its new “For Love or Money?” campaign that questions the attitude of professional athletes who are only motivated by money and fame. The campaign theme reinforces the brand’s ongoing dedication to performance and underlines New Balance’s long standing ‘Endorsed By No One’ philosophy, which was introduced in the early 1990s.

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