Monday, September 28, 2009

NEWTON RUNNING launches Sir Isaac & Lady Isaac Guidance Trainers



















The newest addition to the Newton family offers intelligent control for all foot types. The Isaac is a neutral guidance trainer designed for runners committed to improving their running form to the more efficient midfoot/forefoot running style.

How does the Guidance Trainer differ from the Performance Trainer?

  • Beveled Heel and Toe: helps guide runner easily into the midfoot/forefoot
  • Beveled Lugs: smoother, stable feel that is more gradual in the forefoot
  • Wider midfoot/forefoot and lugs: adds stability and creates a softer feel
  • Midfoot Chassis/Shank: adds support and stability
  • Carbon Rubber Outersole: increases durability
  • Closed Mesh on Upper: keeps small debris out

UPPER

  • Highly breathable, fast-drying, closed mesh
  • Slip-proof laces with heel-securing double eyelets
  • Lightweight ergonomic support strapping
  • Metatarsal stretch panels
  • Reflective logo and heel tab

MIDSOLE

  • Single-density, high rebound EVA that stabilizes all foot types
  • Second generation Action/Reaction Technology™ forefoot and heel
  • Midfoot/rearfoot support chassis for added stability
  • Beveled heel and toe
  • Met-flex enhanced forefoot flexibility
  • Enhanced sock-liner that increases energy return and protection
  • Accommodates orthotics

OUTERSOLE

  • Second generation durable, high traction actuator lugs
  • Increased toe spring
  • Pronounced heel rocker
  • High-wear carbon rubber with traction tread

GREEN FEATURES

  • 100% recycled laces, webbing, insole top cover
  • 100% recycled box, packaging
  • 10% recycled outersole rubber
  • Shoes fit true to your current running shoe size
  • Wear over time will occur with Newton Running shoes
  • With every shoe there is an adjustment period; learn more about adjusting to the shoe

NEWTON RUNNING MEDIA RELEASE

06.24.2009 – Newton Running, the revolutionary Boulder, Colorado running shoe company, announces the launch of two new shoe models this fall. The Sir Isaac and Lady Isaac guidance trainers are designed for runners who want embrace their natural running form with a more efficient midfoot/forefoot technique.


"We are very excited about the arrival of the Sir Isaac and Lady Isaac,” states Newton’s co-founder, Danny Abshire. “These shoes feature the proven, patented technology found in our performance line and incorporate a footprint geometry that provides a smoother transition for those seeking to run more naturally, efficiently and injury-free.

"The Isaac guidance trainers both feature a highly breathable closed mesh upper with lightweight ergonomic support strapping, metatarsal stretch panels and slip-proof laces. The midsole features second-generation Action/Reaction Technology™ in both the forefoot and the heel as well as a unique midfoot/rearfoot support chassis for added stability. The outsole features durable, high-grip actuator lugs, increased toe spring, high-wear carbon rubber with traction tread and an enhanced heel bevel to aid in transition to a natural running gait. The Sir Isaac weighs 10.9 ounces (men''s size 9) and the Lady Isaac weighs in at 8.9 ounces (women''s size 7).

Staying true to Newton Running’s green commitment, the Sir Isaac and Lady Isaac feature 100 percent recycled laces, webbing and insole topsheets, 10% recycled outsole rubber and 100 percent recycled shoeboxes and packaging.

For more info, log on to http://www.newtonrunning.com/

1 comment:

Jamie Pang said...

very nice!