They're people who wake up at dawn to run every day
just because they love it, plan an entire weekends around playing a one-hour game
where they don't earn any money, or sets personal best and never tell a soul.
They're everyday athletes. Just like you
FOR THE LOVE OF...........
New Balance Athletic Shoe, Inc. launches its new “For Love or Money?” campaign that questions the attitude of professional athletes who are only motivated by money and fame. The campaign theme reinforces the brand’s ongoing dedication to performance and underlines New Balance’s long standing ‘Endorsed By No One’ philosophy, which was introduced in the early 1990s.
Life is not all about work and making money. There is no life without good health, and my key principle in life is to stay healthy and enjoy the utmost of things that come along. I encourage friends that I know to do whatever form of outdoor exercise that they like to stay healthy. For me, running and mountain trekking is one way to challenge myself all the time and see how far I can go, and on top of it stay healthy.
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